How to make Food Sales via Social Media
Facebook & Instagram are both fantastic ways to capture customer orders from your restaurant or cafe.
Particularly throughout Covid-19, it has been extremely effective for restaurants and cafes to post attractive content with a call to action for customers to place their orders.
The Power of a Social Media Presence
Facebook and Instagram both provide venues with a great way to communicate with their loyal customers 24/7. As a restaurant or cafe, you can display high quality content of all your menu items which will almost certainly lead to customers wanting to order from you.
Many people before deciding where they would like to go out to eat will browse through your Instagram page to choose their meal in advance.
Your online presence is extremely important and this has become more apparent throughout Covid-19. The venues who are constantly engaging with their customers and have a loyal following are the ones who have performed better during the tight restrictions.
How to Capture Sales through Social Media
As many venues over the last few months have been restricted to takeaway and delivery only, it has been important to find ways to capture more orders online. If you have a high volume of traffic visiting your social media profiles and your website, it’s important to give your customers a call to action on your pages.
As shown in the example above, St Coco Cafe have given their customers a way to order takeaway from their cafe directly from the Instagram bio. Their customers can view their content, watch their story posts and when visiting their profile; can take action by clicking the link to their digital menu.
The link takes them straight to their ordering website Powered by Uorda and allows customers to take instant action. This is one example on Instagram but it’s incredibly important for any restaurant or cafe that you give your customers this ability to order from you, particularly throughout these times tough with tight restrictions in place.
If you would like to learn more about how
Uorda works and how you can market your venue whilst collecting a database, click here
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